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Internationales Marketing-Management
Matthias Sander, Claudia Fantapie Altobelli, Ralph Berndt, et al.
PDF
ca. 37,20 €
Amazon
iTunes
Thalia.de
Weltbild.de
Hugendubel
Bücher.de
ebook.de
kobo
Osiander
Google Books
Barnes&Noble
bol.com
Legimi
yourbook.shop
Kulturkaufhaus
ebooks-center.de
* Affiliate Links
* Affiliate Links
Hint: Affiliate Links
Links on findyourbook.com are so-called affiliate links. If you click on such an affiliate link and buy via this link, findyourbook.com receives a commission from the respective online shop or provider. For you, the price doesn't change.
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Description
Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.
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