Empirische Mastertechniken
Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Heiner Evanschitzky (Hrsg.), Martin Eisend (Hrsg.), Carsten Baumgarth (Hrsg.)
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Betriebswirtschaftlicher Verlag Gabler
Sozialwissenschaften, Recht, Wirtschaft / Management
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Keywords
Erfolgsfaktor, Management, Managementforschung, Marketing, Erfolg, Datenanalyse, Grounded Theory, Datenerhebung, Datenauswertung, Erfolgsfaktorenforschung, Mastertechniken, Empirische Forschung, Hilfstechniken