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Unternehmenskommunikation bei Privatisierungen öffentlicher Unternehmen
Ein Beitrag zur Analyse der Akzeptanz des Privatisierungsvorhabens der Deutschen Bahn AG
Sebastian Dettmers
PDF
76,42 €
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Bücher.de
ebook.de
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Kulturkaufhaus
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Betriebswirtschaftlicher Verlag Gabler 
Sozialwissenschaften, Recht, Wirtschaft / Management
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Keywords
Privatisierungsprozesse, Risikowahrnehmung, Kommunikationsstrategie, Entstaatlichung, Public Relations, Aktiengesellschaft, Kommunikation, Unternehmenskommunikation