Marketing Science Fictions

An Ethnography of Marketing Analytics, Consumer Insight and Data Science

Robert Cluley

EPUB
ca. 43,99 € (available from 01. December 2024)
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Bristol University Press img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Arbeits-, Wirtschafts- und Industriesoziologie

Description

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

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Keywords

Sociology of translation, Market studies, Critical marketing, Data science, Marketing science, Ethnography, Sociology of work, Science and technology studies, Valuation studies, Labour process theory